Izraa: Fresh Produce from Farm to Your Fork

The Challenge

Small-scale farmers in Lebanon lacked access to reliable, localized agricultural advice, structured crop calendars, and digital marketplaces.

Our Approach

We began with discovery workshops to validate the idea, map user needs, and align stakeholders on the MVP scope.

We defined a clear product roadmap structured around five core areas: technical support, crop calendars, educational content, input sourcing, and market access.

We managed the branding, UX/UI design, and agile delivery process across Android and iOS, using React Native, Laravel, and MySQL.

We built a modular backend with CMS tools for agronomists and integrated analytics to track adoption and performance.

We handled QA, hosting, and go-to-market technical support, with long-term scalability and AI integration in mind.

The Outcome

Izraa launched with a feature-complete MVP, providing farmers with localized crop planning, access to expert help, and an easy-to-use mobile interface.

The app is hosted locally, supports Arabic content management, and is used by hundreds of farmers across different Lebanese regions.

The client received training, documentation, and support, positioning the product for future enhancements and regional expansion.